The concept of culture industry, developed by Adorno and Horkheimer, seeks to define the products and processes of mass culture in a way that encourages consumption over reflection. This Marxist school of thought echoes the idea that mass culture is regurgitated in a way tailored to the masses with goals of obtaining a profit. Consumers who no longer have the ability to develop independent and autonomous art and are lacking the capacity to explicitly define high and low culture are fed a string of "products" generated in a formulaic fashion to promote mindless consumerism.
In this podcast we will be analyzing the factors that are utilized by culture industries to influence, create, and expand the globalization of popular culture within the global village.
We will begin by exploring how two particular American corporations, McDonald's and Coca-Cola, have influenced the globalization of popular culture by each becoming successfully integrated into global culture markets. By exploring these two culture industries' ability to adapt, immerse, and appeal to the mass, we attempt to illustrate not only that the concept of the culture industry is prevalent globally, but that the structure of these industries works as a medium for globalized popular culture. We will also focus on how the specific values of these brands are communicated and modified throughout the world, including an insight into the vast spread of "Americanization" facilitated by these global culture industries.