Using a talk show structure to create a dialogue, our podcast will explore African-American portrayals and stereotypes in advertising. We will delve into some of the methods involved in race-based advertising. This will cover different stereotypes used as well as some of the different media outlets that are utilized. We mention a made up ad that a few common stereotypes. We will include reasons that corporations use black racial stereotypes in commercial and print advertisements; the purchasing power of African Americans. This will include the benefits that companies gain through the use of stereotypes as well as their justification for targeting African-Americans specifically. In addition, we will look at the effect that African American race-based advertising has on society's view and relationship toward stereotypes. More specifically, we will highlight the affect on African-American society as well as society in general. The biggest message to take away from our podcast is that the impact of race-based advertising on society leads to an incorrect idea of African-Americans that reinforces existing stereotypes. The following articles were particularly helpful in our research.
Monday, March 29, 2010
“Nickelodeon: The First White Kids Network”, there is roughly a 12 to 1 ratio of white to African American character representation on Nickelodeon (5). While underrepresented in overall media, we will attempt to uncover stereotypes of African Americans by examining the children and teenage shows of Keenan and Kel from the Nickelodeon network and That’s so Raven from the Disney network. Further, we will explore the effect these stereotypes have on children’s perceptions of African Americans in the real world, and how these apply to the Postmodern popular culture theory. The never ending stereotyping of the African American race has been and still is very prevalent within our childrens daily television consumption and can range from their diet to their overall intelligence levels. Many theories could be used to examine the reasons for this profiling, but the postmodern train of thought might best explain African American’s portrayals for the easier identification with the “urban style”. Either way, all of the negative qualities shown throughout children’s media are certainly not lending to a correct or positive image of African Americans as individuals.
Sunday, March 28, 2010
Throughout Disney films, many characteristics are shown to influence the ideas men and women have towards relationships, love, and gender roles. This podcast will explore the differences between the romance perceptions of Disney fairy tale main characters within their gender and the reality that is romance in today’s society with men and woman. These characters and their actions in a number of Disney movies depict normalized roles that have an impact on how men and women view relationships. We will address the question “Do gender portrayals in the media create certain expectations and stereotypes within popular culture?” In order to answer the question of whether or not the media creates certain expectations and stereotypes within popular culture of gender portrayals, this podcast will explore different representations of Disney characters. We will also investigate these characters based on their gender and how these depictions provide a false representation of what women expect from men in real life relationships. Our group will look at the portrayals of Disney characters based on their gender and how this influences romance in society within the popular culture along with the male and female roles within society today.
In this podcast we will be analyzing the factors that are utilized by culture industries to influence, create, and expand the globalization of popular culture within the global village.
We will begin by exploring how two particular American corporations, McDonald's and Coca-Cola, have influenced the globalization of popular culture by each becoming successfully integrated into global culture markets. By exploring these two culture industries' ability to adapt, immerse, and appeal to the mass, we attempt to illustrate not only that the concept of the culture industry is prevalent globally, but that the structure of these industries works as a medium for globalized popular culture. We will also focus on how the specific values of these brands are communicated and modified throughout the world, including an insight into the vast spread of "Americanization" facilitated by these global culture industries.