Monday, March 29, 2010

Race and Ethnicity: Group 3

Using a talk show structure to create a dialogue, our podcast will explore African-American portrayals and stereotypes in advertising. We will delve into some of the methods involved in race-based advertising. This will cover different stereotypes used as well as some of the different media outlets that are utilized. We mention a made up ad that a few common stereotypes. We will include reasons that corporations use black racial stereotypes in commercial and print advertisements; the purchasing power of African Americans. This will include the benefits that companies gain through the use of stereotypes as well as their justification for targeting African-Americans specifically. In addition, we will look at the effect that African American race-based advertising has on society's view and relationship toward stereotypes. More specifically, we will highlight the affect on African-American society as well as society in general. The biggest message to take away from our podcast is that the impact of race-based advertising on society leads to an incorrect idea of African-Americans that reinforces existing stereotypes. The following articles were particularly helpful in our research.

http://joc.sagepub.com/cgi/reprint/8/2/245

http://web.ebscohost.com/ehost/pdf?vid=2&hid=8&sid=f83cea00-57c4-486e-ae43-c50913bbb32f%40sessionmgr11

Race and Ethnicity Group 2

In order to further inspect the issue of race representations in popular media, our group will take a look at how race is portrayed within children's television. According to Jebens’ article
“Nickelodeon: The First White Kids Network”, there is roughly a 12 to 1 ratio of white to African American character representation on Nickelodeon (5). While underrepresented in overall media, we will attempt to uncover stereotypes of African Americans by examining the children and teenage shows of Keenan and Kel from the Nickelodeon network and That’s so Raven from the Disney network. Further, we will explore the effect these stereotypes have on children’s perceptions of African Americans in the real world, and how these apply to the Postmodern popular culture theory. The never ending stereotyping of the African American race has been and still is very prevalent within our childrens daily television consumption and can range from their diet to their overall intelligence levels. Many theories could be used to examine the reasons for this profiling, but the postmodern train of thought might best explain African American’s portrayals for the easier identification with the “urban style”. Either way, all of the negative qualities shown throughout children’s media are certainly not lending to a correct or positive image of African Americans as individuals.

Race & Ethnicity- Group 1 Media Affiliations with Race Perception

We will address how certain media outlets frame race to the general public, specifically to children viewers and what this does for their own personal perception of color. We will illustrate certain examples such as Clark’s Doll Test and the film, “The Princess and the Frog” and what implications these examples have for how youth look at their own color and how media looks at color. The terms race and ethnicity will also be clarified to help further the understanding within this discussion and lastly, we will navigate through the media’s history of lacking diverse actors and how it adversely affects youth today. In this podcast, we will be delving into the idea that the media and entertainment industry alike lack diversity and fail to represent a realistic portrayal of particular races. The lack of color in TV, film, etc; has an effect on children that perpetuates prejudice ideals and is simply not representative of our population today. The evidence is clear, color is not abundant in commercials, movies and the like and children are seeing themselves differently because of this false representation, this hyperrealism. The media needs to take responsibility in properly representing all people in a medium that is consumed by the entire population, not just one race or ethnicity.

Gender Roles in "Sex and the City"

Our podcast will investigate the different ways in which the media can create and influence different stereotypes of women in popular culture. It not only perceives women as caregivers, but also as bread winners. The question we will be focusing on is “Do gender portrayals in the media create certain expectation and stereotypes within popular culture?” To answer this question we will be referencing the series of Sex and the City as our case study to guide us in researching four different modern day stereotypes of women, “the iron maiden, the sex object, the child, and the mother” (Macey 1), and how their roles in their relationships with the opposite sex play a significant role in their day to day lives. We will also be researching each of their takes on what defines their “stereotypical” version of what a relationship should be and how these definitions will compare their personality styles with the teachings of Marxism and Post-Structuralism.

Sunday, March 28, 2010

Gender and Disney

Throughout Disney films, many characteristics are shown to influence the ideas men and women have towards relationships, love, and gender roles. This podcast will explore the differences between the romance perceptions of Disney fairy tale main characters within their gender and the reality that is romance in today’s society with men and woman. These characters and their actions in a number of Disney movies depict normalized roles that have an impact on how men and women view relationships. We will address the question “Do gender portrayals in the media create certain expectations and stereotypes within popular culture?” In order to answer the question of whether or not the media creates certain expectations and stereotypes within popular culture of gender portrayals, this podcast will explore different representations of Disney characters. We will also investigate these characters based on their gender and how these depictions provide a false representation of what women expect from men in real life relationships. Our group will look at the portrayals of Disney characters based on their gender and how this influences romance in society within the popular culture along with the male and female roles within society today.


Gender and Reality TV (Group 4)

This podcast explores how the media frames our perceptions of gender and gender stereotypes through reality TV. As an influential media source in society today, we feel that reality television has a large role in the shaping of the post-modern ideas of gender, focusing specifically on the female gender and perceived gender identity. We will address the question “How is female gender portrayed on reality TV, and how does the potential stereotyping affect the targeted audience?” We will do this by looking at how reality TV presents certain understandings of how gender is formed, and how reality TV uses this understanding to influence the perception and creation of a specific female gender identity. This will lead to an analysis of how the stereotypes presented on these shows change the ideas of idealized gender identity in the post-modern reality lived out in society today. We will explore this by looking at the reality TV series “Millionaire Matchmaker” and its portrayal of an idealized female gender role, and how this image affects its female viewership.

Culture Industries and the Globalization of Popular Culture (Globalization- Group 1)

The concept of culture industry, developed by Adorno and Horkheimer, seeks to define the products and processes of mass culture in a way that encourages consumption over reflection. This Marxist school of thought echoes the idea that mass culture is regurgitated in a way tailored to the masses with goals of obtaining a profit. Consumers who no longer have the ability to develop independent and autonomous art and are lacking the capacity to explicitly define high and low culture are fed a string of "products" generated in a formulaic fashion to promote mindless consumerism.

In this podcast we will be analyzing the factors that are utilized by culture industries to influence, create, and expand the globalization of popular culture within the global village.

We will begin by exploring how two particular American corporations, McDonald's and Coca-Cola, have influenced the globalization of popular culture by each becoming successfully integrated into global culture markets. By exploring these two culture industries' ability to adapt, immerse, and appeal to the mass, we attempt to illustrate not only that the concept of the culture industry is prevalent globally, but that the structure of these industries works as a medium for globalized popular culture. We will also focus on how the specific values of these brands are communicated and modified throughout the world, including an insight into the vast spread of "Americanization" facilitated by these global culture industries.

Media & Celebrity Culture (Religion Group 2)

Our group podcast examined the role of religion in the lifestyles of celebs and how it is conveyed through the media. Popular culture often times sets the stage for how religion is viewed by individuals within our society. We mainly focused on how religious topics and issues are portrayed in celebrity lifestyles as well as examples of lived religion. Our case study mainly focused on and addressed the question, “How does the media present or communicate religious beliefs of celebrities?” We demonstrated this by looking at specific examples where the media has presented celebrity religion and how it is interpreted by the masses. Our group focused on how Tom Cruise, Will Smith, Madonna and other celebs framed the understanding of the respective religions in media situations. Scientology is also a key concept that we focused on for our case study. We found that lived and implicit religion was also conveyed throughout our case study it is lived religion because celebrities are using the media in an attempt to educate and convert people into their respective religions and it is also implicit religion because people have turned to celebrities as people they should follow and worship in place of religion.

Football in the South, An Implicit Religion (Religion-Group 3)

Our group podcast explored the concept of lived religion and how it is portrayed within popular culture. Our case study further explored implicit religion by looking at the value and emotions placed on football, particularly in the south. We found that southern culture puts a major emphasis on traditions associated with football (tailgating, other game day rituals). Popular culture has made football a symbolic representation of religious activity by increasing the popularity of teams and their players. Winning games becomes so important because teams are representing their school or state. In this sense, the players resemble strength and honor of the people they are representing, just like Christ resembles perfection and grace by Christian followers. The emotions and traditions of the game highly resemble feelings and traditions associated with Christianity. (*see links) Southern culture's admiration towards football has become religious, representing the idea of implicit religion. To fuller answer our question, the relationship between popular culture and lived religion is one that is in dialogue. This is due to popular culture having an ethical arena that can be important for religious participants to promote, condemn, or have access to for personal use and agenda.
http://www.usask.ca/relst/jrpc/art20-ecstacyjoysorrow.html
http://jsr.fsu.edu/Volume11/Selbo.htm

"I Want Your Bad Gender" (Gender Group 3)

Our podcast examines the question of whether or not gender portrayals within the media creates certain expectations and stereotypes within popular culture. To that end, it takes a look at how Lady Gaga has taken on more masculine qualities and how Adam Lambert who has taken on feminine qualities, and how the mass public has reacted to these abnormalities. We see that there are unwritten gender norms that our culture has developed over the decades, and the mass public relies on the media to reinforce those set gender norms. Popular figures in the media today like Adam Lambert and Lady Gaga defy traditional gender norms. Culture is dependent upon the media to confirm gender stereotypes. Like we have said before the media, especially music reinforces specific definitions of masculinity and femininity and everyone may not and does not fit those definitions. Also, Gender related issues are still a problem today like misogyny and homophobia. These issues are encouraged by the mass media and their portrayal of the standard gender roles and norms. Needless to say the impact of gender stereotypes on the mass public is very substantial. It is very apparent from reactions to both Lady Gaga and Adam Lambert that even though the year isn’t 1950, people are still being defined according to gender.

Friday, March 26, 2010

Religious Products & Consumerism During Holidays (Religion- Group 1)

Our society is based largely on consumerism and this act of buying has seeped into religion through popular culture today. It is evident that religion is attempting to keep up with the quick developments of society such as involvement on the internet. Almost every church has a website, and a tab for resources, and often an online store. Very clearly seen in Christianity and in Judaism, the purchasing of religious products has greatly influenced the way in which people interact with their religion in culture. These products include books, music, movies, jewelry, decorations, t-shirts, etc. The reason for this consumerism is a sense of belonging and devoutness to a particular religion, giving identity and purpose. Americans are spending around $450 billion a year on Christmas alone. This does not even include the amount of dollars spent on Hanukkah within the Jewish community, which has become a competitor to Christmas spending. A case study shows the majority of these purchases are done so by wealthy, educated women. Several organizations have proposed alternate ways to celebrate the holidays to reduce spending in order to celebrate the true meaning of these holidays.

Friday, March 5, 2010

Consumerism within Popular Culture & Religion (Group 1 Religion)

In order to explore the question "What is popular or "lived" religion
and how is it framed in popular culture?", we are looking into how
popular culture has influenced the consumption of religious products.
We will examine how religion is shaped by the constant need to keep up
with culture and how popular culture has been influenced by religion.
We will look at different celebrities and products in regards to the
engagement of religion within culture.


Scharen, C. (2008). Imagination, pop culture and ministry with youth
and young adults. Dialog, 47(4), 339-347. Retrieved from ATLA Religion
Database database.

This article basically assesses whether or not Christians have a constricted imagination within society due to how they relate to cultural objects and their view of popular culture. This article outlines how popular culture has been put into categories of good or bad by many Christians or religious groups, but it also says that we need to change the context by which we examine things in popular culture. Instead of placing a cultural object in the good or bad category, people should be asking who they are becoming by engaging with those cultural objects.


Kirn, Walter. God's Country. The New York Times Magazine, (May 2 2004) p. 17-18, 0028-7822. OmniFile FT Mega (Wilson)Database.

In short, this article reviews how Christian pop culture, on television and radio, is reaching wider audiences while making millions doing so. It also explains how the production values of such Christian pop culture items are controlled by the media-savvy.


PARK, J., & BAKER, J. (2007). What Would Jesus Buy: American Consumption of Religious and Spiritual Material Goods. Journal for the Scientific Study of Religion, 46(4), 501-517. doi:10.1111/j.1468-5906.2007.00374.x.

This article studies the consumption of religious material. The authors examine different aspects and influences on religious consumption. They find that it is a combination of religous practice and cultural consumption.

Religion portrayed through The DaVinci Code movie (Religion- Group 3)

Topic:
Due to the success of the film, our group will use The DaVinci Code as a case study for how religion is portrayed in popular culture. This will focus more on how the film industry frames religion within the popular culture realm. This film has received much criticism from Christians (specifically Catholics) because they believe it to have many inaccurate facts. Our group will distinguish the story with comparisons of actual Christian beliefs. This will help us define a popular culture view of religion in the media.

Sources:
Rottenberg, J. , Jensen, J. , Rice, L. , Smith, S. , Sperling, N. , & Vary, A. (2009). MOVIES, MONEY, GOD. Entertainment Weekly, (1047), 28-33. Retrieved from Film and Television Literature Index with Full Text database.

This article discusses the relationship the film industry has had with religious organizations. It discusses how these organizations have reacted to films, such as The Passion of the Christ and The DaVinci Code. It also discusses the surprising movies Christians do watch, making the relationship between the two hard to figure out. This article will help us to better understand Christian movie-goers and the film industries relationship with them.



Calvert-Koyzis, N. (2006). Re-sexualizing the magdalene:Dan Brown's Misuse of Early Christian Documents in The DaVinci Code. The Journal of Religion and Popular Culture, 12. Retrieved from http://www.usask.ca/relst/jrpc/art12-resex.html

The author discusses Dan Brown's views of Mary Magdalene having a sexual relationship with Jesus, as well as, being married and having children with him. The author compares Dan's ideas with his credentials and further investigates the documents he researched. Overall, the author finds that Dan misrepresented these documents and supports her findings of his mistakes. This will be beneficial in helping us understand the upset Christians have had with the film. It will also provide scholarly insight into this topic of religion.



Corliss, R. , Lofaro, L. , Neuman, C. , & Philadelphia, D. (2004). THE GOSPEL ACCORDING TO SPIDER-MAN. Time, 164 (7), 70. Retrieved from MAS Ultra-School Edition database.

The article discusses how religious leaders, such as pastors, are incorporating films into their lessons to help demonstrate biblical ideology in a way that is relatable to the congregation. There is now a need for Hollywood to appeal to religious viewers and the article discusses their tactics in getting those viewers to watch something seen as moral whether it was really meant to be interpretted as so. This will help us evaluate how religion can be used in the film industry and actually please a Christian audience, even if this industry is based on secular ideas through popular culture.

Race and Ethnicity as portrayed by Hollywood

We will address the New Disney movie, “The Princess and the Frog” and how race and ethnicity of the African American princess affects the view of the general public. This is Disney’s first film ever depicting a Princess African descent, and has gained much attention as a controversial subject among people in the U.S. We would also like to point out how our text’s definition of the term “Disneyfication”, truly affects the public’s view of culture and race. The terms race and ethnicity will be clarified and we would like to explore the absence of color in animated characters within the media, specifically Hollywood, and how it effects not only the consumers, but particularly the youth of today.

Cooper, B. (1999). Hegemony and Hollywood: A Critique of Cinematic Distortions of Women of Color and Their Stories. American Communication Journal, 2(2), 1. Retrieved from Communication & Mass Media Complete database.

This article discusses how the entertainment industry has used certain perceptions of race and ethnicity to critique particular aspects of race particularly with black women and their sexuality. This article specifically talks about film translations of three texts written by black women and the issues they tackle. It also discusses how certain truths must be told to expose the reality of black women in Hollywood and unfortunately this is not always done.

Storey, J., 2009. Cultural Studies and the Study of Popular Culture, second edition, Edinburgh: Edinburgh University Press.

The book gives us a reference to various issues, namely Disneyfication, Race, Ethnicity, etc. It also provides a broader view of popular culture and the entities it entails.

“Race, ethnicity, Walt Disney”. 2008. In Merriam-Webster Online Dictionary. Retrieved March 5, 2010, from http://www.merriam-webster.com/dictionary/Race

The dictionary is an overall excellent source to give the precise definitions of the terms we are dealing with in our podcast and provides for a more articulate explanation of the issue at hand.

Group 4 Gender Topic

Our topic question is:
How female gender is portrayed on reality TV , specifically Millionaire Matchmaker, and how that portrayal effects the targeted audience. We are also going to look at how this reality TV in terms of the Post-Modernist school of thought.
Sources:
1. Title: Gender Role Sterotypes and Attitudes Toward Female Ordination
Author : Ted G Jelen, periodicals index online database.
2. Female Employment and the Change of Gender Roles: The Conflictual Relationship between Participation and Attitudes in International Comparison
Author: Max Haller, periodicals index online database
3. Title: Sex differences in framing effects across task domain.
Author:Yunhiu Huang and Lei Wang, Academic Search Database

Reality TV Stereotypes - Gender: Group 4

In reality television we are constantly exposed to gender stereotypes. We have seen the way a reality show portrays men and women. The audience expects to see drama and humor come out of the situations that are presented. Our group will investigate how producers make sure to maintain the stereotypes of the men and women in reality shows to satisfy its intended audience.



SOURCES

Zurbriggen, E., & Morgan, E. (2006). Who Wants to
Marry a Millionaire? Reality Dating Television Programs,
Attitudes Toward Sex, and Sexual Behaviors. Sex Roles,
54(1/2), 1-17. Retrieved from Gender Studies Database database.

This article discusses the connection made between
reality dating television shows and the behaviors that the
shows elicit. Viewer attitudes toward sex, dating and
relationships were measured and questions were answered
about their sexual behavior. Authors Zurbriggen and Morgan
found that viewing reality dating programs was positively
correlated with adversarial sexual beliefs, endorsement of
a sexual double standard, and the beliefs that men are sex-driven,
that appearance is important in dating and that dating is a game.

Urbaniak, G., & Kilmann, P. (2006). Niceness and
Dating Success: A Further Test of the Nice Guy Stereotype.
Sex Roles, 55(3/4), 209-224. Retrieved from Gender Studies
Database database.

In this article, authors Urbaniak and Kilmann focus on
the standards that women have when searching for the
rightguy to date. There is a "nice guy stereotype" in which
women say they wish to date sensitive, kind men, but in
reality choose "macho" type men over nice guys, especially
if the macho men are more physically attractive. This article
researches the nice guy stereotype through surveying male
college students and the relationship between their
agreeableness, physical attractiveness and dating success.
The article finds that the results supported the nice guy stereotype.


Graham-Bertolini, A. (2004). Joe Millionaire as Fairy Tale:
A feminist critique. Feminist Media Studies, 4(3),341-344.
Retrieved from Gender Studies Database database.

This article discusses the role that media plays in stereotyping
women, specifically in the reality dating series "Joe Millionaire."
The author states that the media plays a role in socializing women
into restrictive notions of femininity. Graham-Bertolini also
suggests that Joe Millionaire glamorizes traditional notions of
appropriate demeanors for women, normalizes ideas
about roles acceptable for women to assume and the
goals women should aspire to. The program ensured
that female contestants demonstrate sexual
purity, submissiveness and domesticity,
which the author believes is
a distortion of reality.

Race/Ethnicity Group 2

Topic:



Popular culture often times sets the stage for how races are viewed by individuals within our society. In order to further examine this issue, our group will take a look at how race is portrayed within children's media. We will study the effects of children's books, television programs, and video games to see how these media portray certain races in our society.



Sources:



Bramlett-Solomon, S., & Roeder, Y. (2008). Looking at Race in Children's Television. Journal of Children & Media, 2(1), 56-66. doi:10.1080/17482790701733187.



This article investigates commercials that were shown on the Nickelodeon television channel. It discusses how viewership of race as portrayed by media content can wrongly teach children racial stereotypes. It reveals in quantifiable numbers the race of children who played major and minor roles within these commercials. It also studies some stereotypes the commericals frequently playedupon.



WILLIAMS, D., MARTINS, N., CONSALVO, M., & IVORY, J. (2009). The virtual census: representations of gender, race and age in video games. New Media & Society, 11(5), 815-834. doi:10.1177/1461444809105354.



This article studied a plethora of popular video games and searched for trends along racial, gender and age lines. Regarding race, the article states (in percentages) the prevalance of certain races within certain game types. It specifically shows how caucasian males outweigh every other race in appearances and roles within most game types.


Dennis, J. (2009). Gazing at the black teen: con artists, cyborgs and sycophants. Media, Culture & Society, 31(2), 179-195. doi:10.1177/0163443708098418.

This article studies popular television shows geared for older children and young adolescents. It looks at programs shown on Nickelodeon, Cartoon Network and the Disney Channel and searches for trends regarding African American characters. It also examines the relationships between African American characters and their white counterparts. A number of unique trends were found including a "depowering" of the black male regarding athletic roles which resulted in an over-abundance of caucasian atheletic roles.

TOPIC: Racial Stereotypes are Inaccurate and Wrong, So Why are they so Popular in Advertising? (Group 3 for Race and Ethnicity: Used to be Group 2)

Our group will explore this question by delving into methods and reasonings for using racial stereotypes in commercial and print advertisements. As well, we will research what is being done to stop or discourage this type of racially oppressive advertising. In addition, we will look at the affect that race-based advertising has on society's view on the accuracy of stereotypes.

SOURCES:

Brumbaugh, Anne M. Why do I identify with thee? Let me count three ways: How ad context influences race-based character identification. Psychology and Marketing. Vol26. No11. Pg 970-986. 2009. © 2009 Wiley Periodicals, Inc. College of Charleston. 10.1002/mar.20308. http://dx.doi.org/10.1002/mar.20308

Three quasi-experimental studies with nonstudents reveal that one's ability to identify with a character shown in an ad based on shared race depends on the construction of the ad and the context in which characters are depicted. Results show that race-based identification overshadows both gender- and role-based identification for a racially targeted ad for distinctive black subjects but occurs for both black and white subjects for a culturally ambiguous ad. Further, results show that race-based character identification is absent when black and white characters are depicted in a mainstream inclusive ad and that dominant cultural norms predominate. (C) 2009 Wiley Periodicals, Inc.



Scott Coltrane, & Melinda Messineo. (2000). The perpetuation of subtle prejudice: Race and gender imagery in 1990s television advertising. Sex Roles, 42(5/6), 363-389. Retrieved March 5, 2010, from Research Library. (Document ID: 55608512).



Scholars have long argued that popular consumer culture is both producer and product of social inequality, but few detailed empirical studies have explored the way that advertising imagery simultaneously constructs stereotypes of race the way that advertising imagery simultaneously constructs stereotypes of race and gender. This article reports on a content analysis of television commercials (n = 1699) aired on programs with high ratings for specific target audiences from 1992 to 1994


Edwards J. Whitewash?. Adweek Eastern Edition [serial online]. October 6, 2003;44(39):14-16. Available from: Business Source Complete, Ipswich, MA. Accessed March 5, 2010.

Abercrombie & Fitch is being sued by a number of Asian-American and Mexican store employees who say that the company generally refuses to hire Asian-Americans and Latinos and restricts African-Americans to jobs in the stock room so that its sales staff mirror the models in its quarterly catalog, who are overwhelmingly white. Although A&F has the right to market itself to any ethnic audience it chooses, the point of contention is whether A&F's marketing has encouraged a corporate culture that is oblivious to racial discrimination. The potential consequences of the lawsuit are discussed.

Group: 3 Gender

Summary:

There are unwritten gender norms that our culture has developed over the decades. When people in media defy gender norms, the mass public has strong reactions, suggesting that the mass public relies on popular figures in culture to support the gender characteristics already put in place by society.


Sources:

George, Lianne. "GOING GAGA." Maclean's 122.21 (2009): 47. MAS Ultra - School Edition. EBSCO. Web. 5 Mar. 2010.

The article is about Lady Gaga. It talks about her plans to save pop music from ruins; she believes that if an artist gets too much exposure from the media (ex: Jessica Simpson in the Newly Weds) that it can ruin the mystery of the artist. Therefore, making them less desirable to the public. The article also gives backg...round information on how Stefani Germanotta became Lady Gaga and why she likes to be so different from other artists.

JURGENSEN, JOHN. "Lady Gaga's Lessons for the Music Business - WSJ.com." Business News & Financial News - The Wall Street Journal - WSJ.com. N.p., n.d. Web. 5 Mar. 2010. .

This article expresses what Lady Gaga can do to the business world of music in terms of her relationship with her label, but it also parallels her to Madonna, a female artist we could also have a focus on. It also mentions how most of her music is being downloaded legally-... this could show that people respect her as an artist (she writes her own lyrics, has her own vision) and they appreciate that and want to reward her for it. Where as if you want to get the latest Brittany Spears song you can find it anywhere for free and not feel the least bit of sympathy (she is a product of a cultural industry and her songs lack originality and therefore fans lack the motivation to pay for it).

Click, M., & Kramer, M. (2007). Reflections on a Century of Living: Gendered Differences in Mainstream Popular Songs. Popular Communication, 5(4), 241-262. doi:10.1080/15405700701608915.

This article talks about how mainstream music's affect on gender issues has not been researched enough. It mentions that lyrics and music video content shows very different images of male and female gender roles.

Thursday, March 4, 2010

Disney and Gender- Gender Group 2

In order to explore the question “Do gender portrayals in the media create certain expectations and stereotypes within popular culture?” our group has chosen to look at the portrayals of Disney characters based on their gender and how this influences society within the popular culture. We will investigate how the male characters are a false representation of what women expect in real life society. We will also look at the way Disney defines relationships and the way it influences how men and women react in relationships based on these roles.

SOURCES:

Tanner, L., Haddock, S., Zimmerman, T., & Lund, L. (2003). Images of Couples and Families in Disney Feature-Length Animated Films. American Journal of Family Therapy, 31(5), 355. doi:1080/01926180390223987.

In this article, Tanner examines the different themes and roles played out by couples and families throughout 26 different Disney films. Tanner’s research was done to help understand how children gain information about couples relationships. She found that Disney movies were a large source in how children gain relationship information and “in the majority of the movies the couples fell in love, got married, and ‘lived happily ever after’. The idea that love is ‘easy’ and requires no work …” (p. 364).

Lockhart, Andrea Fern (2000). Perceived influence of a Disney fairy tale on beliefs about romantic love and marriage. Ph.D. dissertation, California School of Professional Psychology - Berkeley/Alameda, United States -- California. Retrieved March 4, 2010, from Dissertations & Theses: Full Text.(Publication No. AAT 9964887).

This article discusses the information found during a study that addresses romantic love and marriage relationships in Disney films. It also investigates the influence of these Disney fairy tales on relationships of gender. The study found that “participants perceived beliefs about romantic love and marriage to be more central in the daily lives of women, resulting in more severe consequences as compared to men” (p. 2).

Faherty, V. (2001). Is the mouse sensitive? A study of race, gender, and social vulnerability in Disney animated films. Simile,1(3), N.PAG. Retrieved from Library, Information Science & Technology Abstracts with Full Text database

This article focuses on the vulnerabilities onto society. And how they are affected by Disney characters specifically. The study is not limited to just the characters but also discusses the effects of the songs, story themes, and trinkets onto race, age, and specifically gender.

Celebrity Culture and Popular Religiosity (Religion- Group 2)

Our group has chosen to look at the role of religious topics and issues in the life's of celebrities. For us to better understand the topic it was important to answer the question, " How does the media present or communicate religious feelings of celebrities?". We will be looking at the numerous aspects of religious activity, dedication, and belief. In order to answer the question in depth we will also look at tradition and popular culture as portrayed as a celeb.

Sources:

John Maltby (2004). Celebrity and Religious Worship: A Refinement. The Journal of Psychology: Interdisciplinary and Applied. (pp. 286 - 288).

In this article Maltby speculates on the possible relationship between celebrity worship and religious worship. Its stated that a close relationship between attitudes toward famous persons
and attitudes toward religion may not be obvious, there are theoretical arguments proposing possible relationships between these. He later states previous findings to show a "negative relationship" between celebrity worship and religiosity.

Sachin Tendulkar, Cricket and Indian Nationalisms (2005). SPORT, CELEBRITY AND POPULAR CULTURE. (pp. 433-446)


The key issue in this article was the importance of celebrity display of popular culture which in turn can stem to beliefs about values and religion. Particular sporting celebs such as Tiger Woods and David Becham were mentioned because they are not just athletes they are considered celebrities and role models. We would use this article to research the way people are influenced by "icons".

Douglas V. Porpora (2006). Personal heroes, religion, and transcendental metanarratives.Springer Netherlands. (pp. 209-229)

This article will be used for sociological interest in popular culture, also how the "hero types" lauded by the media from situation comedies to movies, books, and magazines. All which have involved celebrities. Do people today have personal hero's? Of course, does that influence their views of religion?

Alexandria "Nicole" Howell-Moore

TOPIC: The effect of international culture industries on popular culture and information exchange within the global village. (Globalization Group 1)

For our particular case study, we will be looking at the role Coca-Cola and McDonalds play in global popular culture and the global information exhange. We will be considering how these culture industries are portrayed diffently in various nations, and how the specific values of these brands are communicated. We will also be looking into the role these industries play in the global information exhange, and why, if at all, this exchange is Westernized.





MORSE, J. (2009). COCA-COLA, COMMUNICATION, AND CONFUSION. ETC: A Review of General Semantics, 66(2), 162-166. Retrieved from Academic Search Complete database.

This source discusses one example of how and why Coca-Cola was modified for Chinese consumers. We will be using this article to evaluate why or why not the different cultural aspects forced Coca-Cola to reevaluate their ads.




FONTENELLE, I. (2008). Rationalization, Reenchantment and Resistance in the Culture of Brands: On the Constitution of and Challenge against the McDonald's Brand. International Sociological Association, Barcelona, Spain.

This article discusses the "forms of rationalization of McDonald's as a brand a paradigm for a way of life." We will be using this article to decipher the ways in which McDonalds brands are used in different cultures, and how these brands portray specific values and beliefs within each culture.



Foster, Robert J. (2008). Coca-Globalization: Following Soft Drinks from New York to New Guinea. 275. Palgrave Macmillan, New York.


This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.Foster discusses the transnational operations of soft drink companies. Based on field observations and interviews, as well as archival and library research, this book is about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Wednesday, March 3, 2010

Sex and the City Relationships and Priorities (Group 1- Gender)

We are focusing our study on the women of Sex and the City, and our question is, "How do these women's relationships differ from one another's, and how do their perspectives on life (career, kids, social status) effect this?" So basically, we will be studying how the women act in their different relationships, who has the power in the relationship, and how outside factors effect their relationships with their significant others.

Deziel, Shanda. (2003). City slickness. Maclean's,116(38), 50-51.

This article is about the girls in Sex and the City who are out looking for love, or lust, and how the men are never good enough. The more things are wrong, the more the girls discuss what they want out of relationships. Who says women aren't purely interested in purely physical relationships?

Shelasky, Alyssa. (2008). Let's talk about sex. People,69(20), 118-122.

The actresses on the characters with regard to boys, scandals and views on how the characters think of their boy troubles. Where they think the relationships are going and why.

Naussbaum, Emily. (2008). "sarah jessica parker would like a few words with carrie bradshaw. New York, 41(17), 22

Talks about a book, which people call an earlier version of Sex and the City, and how it is different. Views on how the characters want more out of life. The women are portrayed as free and on the marriage hunt. Shows the values of the single woman in the 21st century.

Monday, March 1, 2010

SAMPLE: The Role of Celebrity in Global Pop Culture (Globalization-Group X)

In order to explore the question "What factors influence the globalization of popular culture?" our group has chosen to look at the role celebrities play in creating and influencing notions of the popular culture. We will investigate how celebrity culture creates a base of cultural values that get circulated within popular culture. We will also look at the role the media plays in promoting and framing celebrity beliefs and agendas and how these actions are viewed not only in the USA but internationally.


SOURCES:

Eric Rothbuhler (2005). The church of the cult of the individual. In E. W. Rothenbuhler & M. Coman (Eds.), Media Anthropology, (pp. 91-100). Newbury Park, CA:Sage.
In this article Rothenbuhler raises the idea of “the cult of the individual as the religion of modern society” and celebrities as essential elements of today’s environment. He states that, “the media provide the religious education of the cult of the individual” (p. 17) and because the media provides all the necessary means for practice, the public’s access to media is crucial. This article helps frame our understanding of the role celebrities play in popular culture

Charlotte Ryan, Michael Anastario, & Karen Jefferys, (1998). Start Small, Build Big: Negotiating Opportunities in Media Markets. Mobilization: An International Quarterly, 10 (1) pp. 111-128. Retrieved November 21, 2008, from http://www.mrap.info/docs/start_small_build_big.pdf
This article discusses factors which influence success of various social movements and the role the media play in this. As the article states, “Social movements and their participating collective actors start with seemingly impossible goals to create macro shifts in social structures. By organizing strategically with support from agency laden institutions, collective actors gain strength over time despite pressure from existing structural arrangements, they find opportunities and turn them into bigger ones” (p. 125). This article will help us reflect on how the media shape popular values and also how celebrities must interact with the media in order to communicate their message.

Philip Brown & Jessica Minty (2008). Media Coverage and Charitable Giving after the 2004 Tsunami. Southern Economic Journal, 75, pp. 9-25. Retrieved November 14, 2008, from http://www.wdi.umich.edu/files/Publications/WorkingPapers/wp855.pdf
In this article the resulting charitable support after the tragedy in Thailand is detailed and explained and the role celebrities play in raising awareness about the situation. According to Brown and Minty, “media coverage of humanitarian crisis is widely believed to influence charitable giving” (p. 21) and increase the level of support the cause achieves. This article describes how media serve as important tools for framing tragedy and how spokespersons can influence people's perception and action in such events.